IEG is the sponsorship authority, helping buyers and sellers of sponsorship develop and improve their partnerships through research, strategy and evaluation. For nearly 40 years, IEG has delivered expert counsel across a full spectrum of partnerships. The world’s most recognized sports and entertainment properties and best-known brands, along with start-ups, social-driven organizations and public-sector operators, all turn to IEG to access the company’s unmatched depth of expertise. IEG is owned by Engine Shop and is part of the Bruin Capital portfolio of companies.



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